Responsible AI Policy

Effective Date: February 3, 2026

Scallably, a trading name of MTS Media Group Ltd., is committed to the responsible development and use of artificial intelligence (AI). This policy outlines our principles for using AI in our Services and the responsibilities of our customers.

1. Our AI Principles

We are guided by the following core principles in our use of AI:

- Fairness and Impartiality: We strive to develop and implement AI systems that are fair and impartial. We work to identify and mitigate harmful biases in our AI models and data.

- Transparency: We are committed to being transparent about how we use AI in our Services. We will provide clear explanations of the capabilities and limitations of our AI features.

- Accountability and Human Oversight: We believe that AI should augment human capabilities, not replace them entirely. Our AI systems are designed to have appropriate human oversight, and we are accountable for their operation.

- Privacy and Security: We are dedicated to protecting the privacy and security of the data used by our AI systems. We have implemented robust safeguards to protect data from unauthorized access and use.

- Reliability and Safety: We rigorously test our AI systems to ensure they are reliable and safe. We continuously monitor their performance to prevent unintended or harmful outcomes.

2. How We Use AI

Scallably uses AI to power features such as:

- Conversations AI: To automate responses to customer inquiries.

- Voice AI: To provide a virtual receptionist service.

- Content AI: To assist in the creation of marketing content.

Our AI systems are designed to help you be more efficient and effective, but they are not a substitute for human judgment.

3. Customer Responsibilities

As a customer using our AI features, you agree to:

- Use AI Responsibly: You will not use our AI Services for any illegal, harmful, or unethical purpose.

- Review and Validate AI Output: You acknowledge that AI-generated content may contain inaccuracies or "hallucinations." You are responsible for reviewing and validating all AI-generated output before using or publishing it.

- Comply with Laws: You will comply with all applicable laws and regulations regarding the use of AI, including those related to data privacy and consumer protection.

- Provide Human Oversight: You will maintain appropriate human oversight over the use of our AI tools, especially in sensitive situations.

4. Data Usage for AI Models

Your Data is Not Used for Training: We do not use your Customer Data to train the third-party AI models that power our features. We have strong contractual agreements with our AI providers that prohibit them from using your data for their own purposes or for training their models.

Anonymized Data for Improvement: We may use anonymized and aggregated data to improve our own proprietary models and the performance of our Services.

5. Reporting Concerns

If you have any concerns about the behavior of our AI systems or believe they are being used in a way that violates this policy, please report it to us immediately at [email protected].

6. Changes to This Policy

We may update this Responsible AI Policy from time to time. We will notify you of any significant changes. The latest version will always be available on our website.

7. Contact Us

For questions about this policy, please contact:

MTS Media Group Ltd. 124 City Road, London, EC1V 2NX, United Kingdom
Company number: 14438825

Email: [email protected]